Title: Business Analyst
Top 3 Skills Needed or Required
SQL, Python, Tableau
Minimum Qualifications
- BS degree in a quantitative field (e.g., statistics, economics, mathematics, engineering, computer science)
- 1-3 years of experience in integrated marketing strategy & analytics and measurement, and multiple priorities & milestones
- Project management experience in dealing with a high volume of reporting/analyses requests
- Experience in the languages of data manipulation (e.g., SQL, R) and in visualization (Tableau, Datorama)
- Experience with A/B and Multivariate test design and implementation and statistical concepts
- Experience in omnichannel marketing, attribution and ROI measurement, including performance and awareness of online advertising
- Strong organizational skills, with the ability to effectively manage projects, communicate effectively and be a self-starter
- Experience and passion for working in a fast-paced agile environment, delivering functional features in small time durations
- Ability to speak to technical topics and metrics in an understandable manner
- Experience with relationship building/management with internal stakeholders including Marketing, Product, and Engineering
- High Proficiency in MS Excel and PowerPoint
Preferred Qualifications
- Master’s degree a plus
- 3+ years’ experience with media and marketing measurement, analytics, and reporting within an advertising agency/consulting
- Experience with online advertising, targeting, and measurement systems and methodologies (Ad servers, DSPs, DMPs, etc.)
- Well versed in Advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform
- Ability to work through ambiguity and drive for clarity of direction.