Product Owner, E-commerce Merchandizing
Essential Duties and Responsibilities:
- Develop the high-level strategy for personalized content delivery, including the roadmap, Use Case Backlog, and any other planning efforts to ensure alignment with the overarching business strategy
- Act as a leader for the pod, resolving escalated impediments and driving execution through collaboration with the rest of the pod team
- Collaborate with executives and stakeholders to develop a unified vision and roadmap that ensures alignment in customer segmentation selection, overall business needs, and technical capabilities to support both personalized content and targeted offers pods
- Work with the PMO Lead to facilitate ceremonies such as sprint planning, daily stand-ups, and sprint reviews with the goal of ensuring task completion and tracking pod team progress
- Prioritize the Use Case Backlog on an ongoing basis given changing business needs as well as the provided prioritization framework
- Ensure accuracy when it comes to RICE scores for each use case and update as needed
- Serve as the decision maker on any ad-hoc requests for content ideas or offer proposals
- Remove any program-level impediments and blockers that are preventing pod teams from making progress on necessary delivery work
- Communicate directly with the pod teams and lead development efforts by representing and discussing the project vision and goals
- Drive execution of the strategy and use case tests amongst the members of the pod team
- Provides general oversight ensuring quality and speed to market
- Works with BI Data Analyst and Pod Team to glean insights and improve the process
- Drive web promotional strategy and execution across Clients brands.
- Develop standard operating procedures for distributing promotions, merchandising, optimization, and personalized messaging across the websites.
- Collaborate with the marketing and revenue management teams to develop and execute targeted promotions and messaging that drive conversion.
- Partner with BI, Content, Product Teams, and Personalization leads to drive deals and product recommendations.
- Develop and implement merchandising efforts to mitigate site abandonment and make data-driven decisions to improve results.
- Work directly with the BI teams to drive the overall strategy of site personalization. Activate CDP audiences on Web sites to drive optimal personalization and conversion
- Create and execute a strategic roadmap to deliver personalized messaging, offers, and recommendations, pairing the right offer for the right product to the right segment at the right time.
Required Skills
- Experience with agile software development processes, requirements management, and project management using JIRA/Confluence or similar Agile collaboration tools
- Demonstrated experience in managing promotional and personalization strategies.
- Strong knowledge of the e-commerce space, including competitive strategies.
- Adapt to change and constantly improve.
- Ability to collaborate with stakeholders at all levels and across the organization.
- The ideal candidate will be a self-starter with a passion for independent problem-solving, have proven data analysis skills, demonstrate strong ownership/commitment, and has proven leadership experience in managing online marketing initiatives across teams.
- Preferred background: travel or retail.
- Proficient in Web Analytics and Optimization Tools (Google/Adobe Analytics/Target/Monetate)
Required Education
- Bachelor's Degree in business or a technology-related area of study preferred
Required Years of Experience
- 4+ years of experience as a Product Owner or Product Manager