Location : ,
Brand Marketing Manager
Location: San Jose, CA. (Hybrid - 2 days/week onsite)
LOA: 6 months+
Start Date: July 2024
Job Description:
Seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand strategy
and drive impactful marketing initiatives. As the Senior Brand Marketing Manager, you will play a pivotal role in shaping our brand identity, enhancing brand awareness, and fostering customer engagement. You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience and drive business growth. This role offers a unique opportunity to make a significant impact in a fast-paced and evolving industry.
Key Responsibilities:
1. Develop and implement comprehensive brand marketing strategies to strengthen brand
positioning and increasing market share.
2. Lead cross-functional teams in the development and execution of integrated marketing
campaigns across multiple channels, including digital, social media, email, and traditional
advertising.
3. Conduct market research and analysis to identify emerging trends, consumer insights, and
competitive landscape to inform marketing strategies and tactics.
4. Oversee the creation of compelling brand assets, including messaging, visual identity, and
creative content, ensuring consistency and alignment with brand guidelines.
5. Collaborate with product marketing, growth, and other stakeholders to ensure brand consistency
across all touchpoints and customer experiences.
6. Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance
brand visibility and engagement.
7. Monitor and analyze key performance metrics to measure the effectiveness of marketing
campaigns and optimize strategies for maximum impact.
Key Attributes:
1. Proven track record of successfully developing and executing brand marketing strategies that
drive measurable results.
2. Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a
common goal.
3. Excellent strategic thinking and analytical skills, with the ability to translate data and insights into
actionable marketing initiatives.
4. Creative mindset with a keen eye for design and storytelling, able to develop compelling brand
narratives and assets.
5. Exceptional communication and interpersonal skills, with the ability to build relationships and
influence stakeholders at all levels of the organization.
6. Highly organized with strong project management skills, able to prioritize and manage multiple
projects simultaneously in a fast-paced environment.
7. Adaptability and resilience to thrive in a dynamic and evolving industry, with a passion for
innovation and continuous improvement.
8. Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.