Drag

PROFILE SUMMARY

Detail-oriented Salesforce Marketing Cloud Consultant with 11 years of experience. Skilled in automation, campaign management, and team coordination. Seeking a role valuing honesty and agility.

PROFESSIONAL EXPERIENCE

Senior Associates

Cognizant | Aug  2021 - Present

 

  1. Collaborate with business owners to define Salesforce Marketing Cloud requirements and provide application support.
  2. Build data flows, monitor automations, and enhance systems with data retention methods.
  3. Create and manage email templates, ensuring QA for cross-client rendering and tracking.
  4. Use AMP scripting and SOAP API for dynamic content, data management, and automation in Marketing Cloud.
  5. Configure accounts, data filters, and security settings, and implement Data Loader for system integration.
  6. Generate reports on campaign engagement, and contribute to email marketing strategy and roadmaps.

 

Lead Consultant

Genpact | Sep  2019 - Aug 2021
  1. Collaborated with business process owners to configure Salesforce Marketing Cloud accounts and security settings.
  2. Developed and executed marketing campaigns using Email Studio and trained vendors on Content Builder.
  3. Created folder structures for email templates and performed A/B testing to enhance engagement.
  4. Coordinated technical aspects including email QA, SQL queries, and AMP Script for campaign deployment.
  5. Managed over 50 campaigns with Journey Builder, Automation Studio, and Contact Builder.
  6. Generated reports on campaign performance and implemented A/B testing strategies for optimization.

Consultant

Various Projects | Sep  2013 - Sep 2019

 

  1. Supported SFMC operations and cross-channel digital marketing campaigns, including email and SMS.
  2. Implemented REST API integrations and created outbound API-triggered SMS using Sales Cloud data.
  3. Assisted with A/B and multi-variant testing for digital campaigns and measured campaign performance.
  4. Built Marketing Confidential in Journey Builder and managed Email & SMS campaigns.
  5. Worked on HTML, CSS, and Amp Script for updating emails and landing pages.
  6. Developed end-to-end marketing campaigns with UNICA and managed data extraction and transformation.
  7. Led Salesforce CRM testing, created automation with UIPATH, and designed financial reports and data processes.

 

Alok - Salesforce Marketing Cloud Consultant  with 11 years of experience in salesforce cloud

Alok

Salesforce Marketing Cloud Consultant

Experience: 11 Years

TECHNICAL SKILLS

Salesforce Marketing Cloud Journey Builder Content Builder Web Studio HTML JavaScript CSS SQL AMPSCRIPT SSJS UNICA EMARSYS Mail Chimp Hubspot Tableau UIPATH Azure Devops

EDUCATION

Bachelor of Technology (Information Technology) (Kanpur Institute of Technology – Kanpur ) - 2013

CERTIFICATIONS

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Administrator
  • Salesforce Certified Data Cloud
  • Salesforce certified AI associates
  • Salesforce Marketing Cloud Consultant