PROFILE SUMMARY
With 11 years in Salesforce Marketing Cloud, I excel in crafting email strategies, personalizing customer journeys, and using data analysis to boost engagement and revenue.
PROFESSIONAL EXPERIENCE
Salesforce Marketing Cloud Specialist
Skylex Technologies | Jan 2017- Jan 2024- Executed data-driven email campaigns using Salesforce Marketing Cloud, including Email Studio, Automation Studio, and Journey Builder.
- Applied SQL fundamentals for data modeling and management in marketing initiatives.
- Conducted A/B testing to optimize email rendering and developed dynamic content with HTML, CSS, and AMPscript.
- Managed user roles, Business Units, SFTP setups, and integrated Salesforce CRM with Marketing Cloud.
- Achieved a 25% increase in open rates and 15% in click-through rates through targeted email campaigns and creative design.
- Collaborated on B2B campaigns for brands like AARP and T-Mobile, enhancing engagement and performance across digital channels.
Software Engineer-Marketing Automation
InboxOps Systems | Sep 2015- Sep 2016- Analyzed customer behavior to refine segmentation strategies, boosting open and click-through rates.
- Scheduled and tracked email campaigns, ensuring timely delivery and client adherence.
- Integrated email campaigns with broader marketing efforts, collaborating with cross-functional teams.
- Designed and implemented responsive email templates with the design team, enhancing customer interaction.
- Conducted A/B testing for optimization and ensured compliance with CAN-SPAM and GDPR regulations.
- Developed personalized campaigns with dynamic content and reported on KPIs to guide future strategies.
Software Engineer-Email Marketing
Various Projects | Jan 2013- Jan 2015- Developed and maintained accurate email lists, reducing bounce rates and improving deliverability in a budget-friendly manner.
- Managed email deliverability, including monitoring sender reputation and implementing best practices.
- Utilized data analysis tools to track performance metrics, identifying and addressing areas for improvement.
- Collaborated with cross-functional teams to align campaigns with business objectives, increasing leads and revenue.
- Executed tailored marketing strategies and managed end-to-end campaign setup, including content design and optimization.
- Conducted A/B testing, analyzed campaign data, handled server management, and performed regular process audits for continuous improvement.
Chetan
Salesforce Marketing Cloud Specialist
Experience: 11 Years
TECHNICAL SKILLS
Salesforce Marketing Cloud A/B Testing Email Studio Automation Studio Journey Builder Contact Builder Content Builder Email Marketing Automation Campaign Management SQL Data Segmentation and Targeting AMPscriptEDUCATION
B.E (Electronics) (Dr. J.J.Magdum College of Engineering Jaysingpur) - 2011
CERTIFICATIONS
- Certified Salesforce Marketing Cloud Email Specialist
- Email Marketing Certification
- Social Media Marketing Certification
- The Fundamentals of Digital Marketing
