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PROFILE SUMMARY

Salesforce Marketing Consultant with 9+ years of experience in Salesforce Marketing Cloud, CDP, and marketing personalization. Expert in technical and functional development, project execution, and product consulting.

PROFESSIONAL EXPERIENCE

Salesforce Marketing Consultant

CGI | Oct  2021- Present
  1. Oversaw a comprehensive suite of Salesforce Marketing Cloud functionalities, including Email Studio, Interaction Studio, and Analytics Builder.
  2. Collaborated with stakeholders to design solutions for data management, campaign planning, and execution within Salesforce Marketing Cloud.
  3. Generated detailed reports on program status to provide insights for leadership steering.
  4. Facilitated the setup of Salesforce Marketing Cloud infrastructure and managed data flow to ensure subscriber authenticity.
  5. Provided extensive client support for all aspects of Salesforce Marketing Cloud operations.
  6. Conducted strategy sessions and offered ROI-maximizing recommendations to clients.
  7. Planned and executed lead-to-deal initiatives, creating status reports and identifying IT risks.
  8. Resolved technical issues for enterprise clients and established SFMC infrastructure for optimal performance.
  9. Supported clients in executing multi-channel campaigns and implementing automation strategies within Salesforce Marketing Cloud.

Salesforce Marketing Cloud Specialist

Salesforce | Feb  2017- Feb 2021
  1. Implemented Journeys within Salesforce Marketing Cloud (SFMC), integrating SMS campaigns across various industries including Automobiles, Banking, and Healthcare.
  2. Acted as a TAM (Technical Account Manager), facilitating the seamless handoff of Marketing Cloud assets, leveraging features such as Interactive Emails and AMP Script.
  3. Proactively addressed change requests and resolved organizational cases, enhancing operational efficiencies within SFMC.
  4. Utilized Marketing Cloud Intelligence to develop personalized recommendations for clients.
  5. Led training initiatives aimed at improving case management practices within SFMC.
  6. Ensured SLA compliance by effectively managing customer escalations and collaborating with global resources for data integration in Marketing Cloud studios.

Salesforce Consultant

Accenture | Oct  2014- Oct 2017
  1. Involved in requirement gathering, analysis, and implementation phases, ensuring quality reviews and providing extensive technical support.
  2. Developed Journeys in Salesforce Marketing Cloud (SFMC) using Journey Builder and customized content using Content Builder.
  3. Implemented business logic using Manage, Stacks, and Interaction Studio within SFMC Studios, along with SQL Scripts.
  4. Created custom email content using both classic and Content Builder tools.
  5. Designed and developed custom reports based on business tracking requirements.
  6. Managed data integration using connectors and implemented data management using Data Retention Policy and DMP Studio within Interaction Studio.
  7. Provided configuration and customization support on the Salesforce Marketing Cloud platform.
  8. Implemented changes in Salesforce orgs based on Cases and Change Requests within specified time limits.
  9. Executed various email sends using Audience Builder and customized sends using segmentations and data filters.
  10. Utilized SQL activities in Automation Studio for data manipulation needs within Data Extensions.
  11. Worked on Salesforce-to-Salesforce Marketing Cloud connections and integrations.
"Kamlesh - Salesforce Marketing Consultant with 9 years of experience in Salesforce Marketing Cloud"

Kamlesh

Salesforce Marketing Consultant

Experience: 9 Years

TECHNICAL SKILLS

Salesforce.com Salesforce Marketing Cloud Automation studio Journey Builder Email Marketing Email Studio

EDUCATION

Bachelor of Computer Application (MCNUJC) - 2010

CERTIFICATIONS