PROFILE SUMMARY
Salesforce Marketing Consultant with 9+ years of experience in Salesforce Marketing Cloud, CDP, and marketing personalization. Expert in technical and functional development, project execution, and product consulting.
PROFESSIONAL EXPERIENCE
Salesforce Marketing Consultant
CGI | Oct 2021 - Present- Oversaw a comprehensive suite of Salesforce Marketing Cloud functionalities, including Email Studio, Interaction Studio, and Analytics Builder.
- Collaborated with stakeholders to design solutions for data management, campaign planning, and execution within Salesforce Marketing Cloud.
- Generated detailed reports on program status to provide insights for leadership steering.
- Facilitated the setup of Salesforce Marketing Cloud infrastructure and managed data flow to ensure subscriber authenticity.
- Provided extensive client support for all aspects of Salesforce Marketing Cloud operations.
- Conducted strategy sessions and offered ROI-maximizing recommendations to clients.
- Planned and executed lead-to-deal initiatives, creating status reports and identifying IT risks.
- Resolved technical issues for enterprise clients and established SFMC infrastructure for optimal performance.
- Supported clients in executing multi-channel campaigns and implementing automation strategies within Salesforce Marketing Cloud.
Salesforce Marketing Cloud Specialist
Salesforce | Feb 2017 - Sep 2021- Implemented Journeys within Salesforce Marketing Cloud (SFMC), integrating SMS campaigns across various industries including Automobiles, Banking, and Healthcare.
- Acted as a TAM (Technical Account Manager), facilitating the seamless handoff of Marketing Cloud assets, leveraging features such as Interactive Emails and AMP Script.
- Proactively addressed change requests and resolved organizational cases, enhancing operational efficiencies within SFMC.
- Utilized Marketing Cloud Intelligence to develop personalized recommendations for clients.
- Led training initiatives aimed at improving case management practices within SFMC.
- Ensured SLA compliance by effectively managing customer escalations and collaborating with global resources for data integration in Marketing Cloud studios.
Salesforce Consultant
Accenture | Oct 2014 - Feb 2017- Involved in requirement gathering, analysis, and implementation phases, ensuring quality reviews and providing extensive technical support.
- Developed Journeys in Salesforce Marketing Cloud (SFMC) using Journey Builder and customized content using Content Builder.
- Implemented business logic using Manage, Stacks, and Interaction Studio within SFMC Studios, along with SQL Scripts.
- Created custom email content using both classic and Content Builder tools.
- Designed and developed custom reports based on business tracking requirements.
- Managed data integration using connectors and implemented data management using Data Retention Policy and DMP Studio within Interaction Studio.
- Provided configuration and customization support on the Salesforce Marketing Cloud platform.
- Implemented changes in Salesforce orgs based on Cases and Change Requests within specified time limits.
- Executed various email sends using Audience Builder and customized sends using segmentations and data filters.
- Utilized SQL activities in Automation Studio for data manipulation needs within Data Extensions.
- Worked on Salesforce-to-Salesforce Marketing Cloud connections and integrations.
Kamlesh
Salesforce Marketing Consultant
Experience: 9 Years
TECHNICAL SKILLS
Salesforce.com Salesforce Marketing Cloud Automation studio Journey Builder Email Marketing Email StudioEDUCATION
Bachelor of Computer Application (MCNUJC) - 2010
