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PROFILE SUMMARY

With 8 years of experience in Salesforce Marketing Cloud, I specialize in Email Studio, Automation Studio, and Journey Builder. Skilled in campaign management, audience segmentation, and automation, I drive results through data-driven strategies and targeted email campaigns.

PROFESSIONAL EXPERIENCE

Salesforce Marketing Cloud Analyst

IBM | Jan  2023 - Present

 

  1. Design and customize HTML email templates using Salesforce Marketing Cloud Content Builder.
  2. Develop and manage end-to-end Journeys and SMS campaigns for customer engagement and automation.
  3. Write SQL queries for automations and ensure CAN-SPAM compliance in email marketing.
  4. Leverage AmpScript for dynamic content and use LITMUS for email testing.
  5. Create and manage campaign matrices, subscriber lists, and data extensions for targeted communications.
  6. Communicate with clients for project requirements and develop Cloud Pages for surveys.

 

Software Engineer

Mphasis | Jan  2015 - Dec 2022

 

  1. Designed and implemented responsive email templates using HTML and CSS.
  2. Developed and deployed emails with Salesforce Content Builder and custom HTML.
  3. Managed subscriber data and segmented campaigns using Salesforce tools and SQL.
  4. Utilized Journey Builder, Automation Studio, and Contact Builder for marketing campaigns.
  5. Conducted quality assurance, monitored campaign performance, and tracked results.
  6. Enabled dynamic content with AmpScript and performed Litmus tests for compatibility.

 

Sandeep - Salesforce Marketing Cloud Analyst with 8 years of experience in salesforce

Sandeep

Salesforce Analyst

Experience: 10 Years

TECHNICAL SKILLS

Salesforce Marketing Cloud LITMUS Web Studio Journey Builder Automation Studio Contact Builder Content Builder Email Studio

EDUCATION

Master of Computer Applications (SJCE Mysore) - 2014

CERTIFICATIONS

  • Salesforce Marketing Cloud Developer
  • Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Admin