Sr Salesforce Lead/Architect with 16+ years of diverse expertise, including 12+ years in Salesforce and 5+ in Java/J2EE. Skilled in Sales/Service Cloud, Loyalty Management, SDLC, Agile, solution design, and client-facing roles.


Technical Architect

TAVANT Technologies | Aug  2023- Present
  1. Leveraged Commerce Cloud with Sales and Service data for Marketing Cloud integration, enabling personalized customer experiences.
  2. Implemented Customer Data Platforms and Marketing Analytics to optimize campaigns and support decision-making.
  3. Skilled in Marketing Cloud Engagement, B2B Marketing Automation, and Customer Loyalty Management programs to enhance customer relationships.
  4. Gathered requirements, developed software, fixed bugs, and provided proactive technical solutions.
  5. Focused on effective communication and continuous learning to drive growth through aligned marketing and sales strategies.

Salesforce Solution Architect

Selectronic India Pvt LTD | Aug  2018- Aug 2023
  1. Managed legal operations using a comprehensive platform integrating matter plans, timekeeping tools, and document management.
  2. Developed end-to-end legal operating platforms and migrated from Salesforce Classic to Lightning.
  3. Proficient in Salesforce Commerce Cloud (Demandware) for creating digital consumer experiences, with a focus on Agile methodologies.
  4. Skilled in Apex customization for API integrations.
  5. Holds Loyalty Management accreditation and excels in full lifecycle delivery roles, including solution design, development, and client coordination.

Lead Salesforce Developer

Avram Blair & Associate | May  2015- May 2018
  1. Designed and developed customized solutions for the SFDC platform, including high-level architecture documents and proof-of-concept demos.
  2. Proficient in user management, report customization, and implementing complex calculation logic for supplier scorecards.
  3. Skilled in Visualforce development, email template maintenance, and deployment management.
  4. Focuses on supporting technology design and execution to meet business needs.
  5. Leads cross-functional teams and provides technical recommendations to address strategic business issues, ensuring data integrity and accessibility for external users

Associate Manager / Principle Software Engineer

Various Projects | May  2005- May 2015
  1. Leads development teams and designs solutions aligned with business objectives in Salesforce.
  2. Focuses on best practices in Salesforce configuration, customization, and release management.
  3. Proficient in data integration, Apex, Visualforce, Lightning components, and SOQL.
  4. Skilled in third-party integrations and optimizing Omni-Channel operations.
  5. Adept in Java EE application development and ensures code quality in system integration within the commerce domain.
"Virendra - Sr Salesforce Lead/Architect with 16 years of experience in Salesforce development"


Sr Salesforce Lead/Architect

Experience: 16 Years


Salesforce Sales Cloud Service Cloud CPQ Lightning LWC Integration REST SOAP API's Java/J2ee REST SOAP API's Hibernate Spring JSP Servlet Database SQL Stored Procedures Heroku AWS


Engineer's Diploma: Computer Software Engineer (C-DAC) - 2003