PROFILE SUMMARY
Sr Salesforce Lead/Architect with 16+ years of diverse expertise, including 12+ years in Salesforce and 5+ in Java/J2EE. Skilled in Sales/Service Cloud, Loyalty Management, SDLC, Agile, solution design, and client-facing roles.
PROFESSIONAL EXPERIENCE
Technical Architect
TAVANT Technologies | Aug 2023- Present- Leveraged Commerce Cloud with Sales and Service data for Marketing Cloud integration, enabling personalized customer experiences.
- Implemented Customer Data Platforms and Marketing Analytics to optimize campaigns and support decision-making.
- Skilled in Marketing Cloud Engagement, B2B Marketing Automation, and Customer Loyalty Management programs to enhance customer relationships.
- Gathered requirements, developed software, fixed bugs, and provided proactive technical solutions.
- Focused on effective communication and continuous learning to drive growth through aligned marketing and sales strategies.
Salesforce Solution Architect
Selectronic India Pvt LTD | Aug 2018- Aug 2023- Managed legal operations using a comprehensive platform integrating matter plans, timekeeping tools, and document management.
- Developed end-to-end legal operating platforms and migrated from Salesforce Classic to Lightning.
- Proficient in Salesforce Commerce Cloud (Demandware) for creating digital consumer experiences, with a focus on Agile methodologies.
- Skilled in Apex customization for API integrations.
- Holds Loyalty Management accreditation and excels in full lifecycle delivery roles, including solution design, development, and client coordination.
Lead Salesforce Developer
Avram Blair & Associate | May 2015- May 2018- Designed and developed customized solutions for the SFDC platform, including high-level architecture documents and proof-of-concept demos.
- Proficient in user management, report customization, and implementing complex calculation logic for supplier scorecards.
- Skilled in Visualforce development, email template maintenance, and deployment management.
- Focuses on supporting technology design and execution to meet business needs.
- Leads cross-functional teams and provides technical recommendations to address strategic business issues, ensuring data integrity and accessibility for external users
Associate Manager / Principle Software Engineer
Various Projects | May 2005- May 2015- Leads development teams and designs solutions aligned with business objectives in Salesforce.
- Focuses on best practices in Salesforce configuration, customization, and release management.
- Proficient in data integration, Apex, Visualforce, Lightning components, and SOQL.
- Skilled in third-party integrations and optimizing Omni-Channel operations.
- Adept in Java EE application development and ensures code quality in system integration within the commerce domain.
Virendra
Sr Salesforce Lead/Architect
Experience: 16 Years
TECHNICAL SKILLS
Salesforce Sales Cloud Service Cloud CPQ Lightning LWC Integration REST SOAP API's Java/J2ee REST SOAP API's Hibernate Spring JSP Servlet Database SQL Stored Procedures Heroku AWSEDUCATION
Engineer's Diploma: Computer Software Engineer (C-DAC) - 2003
